Publication in the magazine Kapstroitelstvo No. 6 2016.

“FORTRENT is the market leader in the rental of machinery and equipment for any stage of construction.
The rental of construction machinery and equipment is not a new service for the Ukrainian market, but until recently it was in little demand. Due to the economic downturn, the construction industry is going through hard times, although it is precisely in these conditions that rent becomes a very profitable solution. The prices for new equipment have increased greatly due to the fluctuations in the exchange rate. Loans have become less available. In this regard, the rental of equipment is becoming more and more popular every year, because it is an opportunity to get high-quality equipment in the absence of financial reserves.
FORTRENT can be safely called the leader in the rental market for construction machinery and equipment. In Ukraine, the company began its activities in 2004 under the Ramirent brand. The market in Ukraine turned out to be quite promising, the growth dynamics was higher than the European one, which made it possible to make optimistic forecasts. But at the same time, the market turned out to be more risky due to the instability of the economic situation.
Considering all market risks and growth prospects, the two European concerns Ramirent and Cramo have merged, creating a common FORTRENT brand to operate in the construction equipment rental markets in Ukraine. The specificity of the construction equipment market is such that many companies in Ukraine prefer to have equipment in the park, and this often turns out to be completely unjustified, because the equipment must pay for itself, which is especially problematic in times of crisis. In addition, the equipment requires maintenance, may be idle or periodically out of order, which leads to considerable monetary costs. The rental of construction machinery and equipment is the best option for using it if the company does not have its own fleet. Therefore, one of the tasks of FORTRENT is to promote the rental concept among potential customers.
The best rental of construction machinery and equipment FORTRENT is a high-quality modern machinery from leading manufacturers, transparent rent on the most favorable terms and a flexible system of discounts. FORTRENT helps clients to solve the issues of attracting the necessary equipment in the most convenient and cost-effective way, providing a multi-purpose equipment park and European experience for planning and solving construction problems of any scale in the domestic market.
A wide range of FORTRENT machinery and equipment includes:
• small mechanization and tools;
• generators and electrical installations;
• heating equipment;
• heavy equipment;
• lifting equipment;
• scaffolding;
• modular rooms, etc.
Also, FORTRENT offers a wide range of additional services based on the needs of customers:
• Installation, dismantling and installation supervision of equipment. The company’s specialists carry out the installation of equipment at the facility. When installing complex construction equipment such as work platforms, mast hoists and modular rooms, Fortrent technicians can also train the Customer’s installation teams and further guide the installation process.
• Transport services. As an additional service, FORTRENT provides services for the delivery of equipment, including oversized ones. Services for
FORTRENT carries out delivery and removal from the facility both by its own transport and with the involvement of transport companies.
• Fuel services. FORTRENT, at the request of the Customer, provides “hot” rental services, i.e. provision of equipment along with fuel. This guarantees the quality and efficiency of work, because the equipment is filled only with high quality fuel. Renting with fuel minimizes the risks of equipment breakdown and also reduces the number of contractors on site.
• Rent with an operator. Fortrent strives to simplify the business of its clients by offering complex solutions, including “hot” equipment rental with an operator. Qualified specialists trained to work with this technique ensure efficient, high-quality and safe work, speed up its implementation.
• Equipment repair and sale of spare parts. The company has a large warehouse of spare parts for all supplied equipment. Due to this, the repair time is 1-2 days (compared to 2-3 weeks if spare parts are delivered from abroad). During the repair, the company can offer similar equipment for rent.
• Backup equipment. In addition to the rental equipment, FORTRENT can provide its customers with backup equipment, which is used only when the main equipment is stopped. This helps customers avoid the problems associated with unexpected equipment breakdowns. Back-up equipment is provided at a discount.
• Service maintenance. Over the years of its existence, FORTRENT has managed to create one of the most powerful technical support systems for machinery and equipment in Ukraine. FORTRENT specialists are ready to go to the facility anywhere in Ukraine, which allows for repairs both in stationary conditions and at facilities where the equipment works.
The FORTRENT service department works 24/7. At any time (24 hours a day, seven days a week and on holidays), if there are questions about the operation of the rented equipment and machinery, the company’s clients can receive operational information and assistance by contacting the duty shift of the service department by phone. Such a service is designed to provide customers with a convenient and effective work with the company.
FORTRENT employs qualified engineers with extensive practical experience and trained at manufacturing plants abroad. The service center of the company is provided with modern equipment, which allows high-quality and fast performance of work of varying degrees of complexity.
As you can see, an important component of FORTRENT is the simplification of business for customers (equipment is provided for rent on the basis of a lease without collateral), an integrated approach to customer needs and the availability of a rich range of related services: cold and hot lease, delivery, installation, individual projects, warranty and service 24/7, obligatory instruction when transferring equipment for rent for service personnel, and much more.
FORTRENT’s clients are large foreign and Ukrainian companies, representatives of medium / small businesses, individuals. Over the years, the company has accumulated extensive experience in the implementation of projects of varying complexity at any time and has developed an individual approach to each client. FORTRENT strives to be closer to the client, therefore the company has placed its rental points on the territory of one of the leaders of the DIY format chain – Leroy Merlin. Fortrent always meets the needs of the client and constantly improves the standards of service for its clients. FORTRENT is honesty, reliability and progress, services that increase business efficiency.